About the role:
The Social Media Specialist is responsible for developing and executing the social media strategy for Emirates Flight Catering, and delivering on key business objectives as it relates to the Group’s social media presence. With social media forming a critical component of the integrated marketing mix, the Social Media Specialist will play a key role in telling the story of all Emirates Flight Catering’s brands to consumers, partners and other stakeholders on social media, expanding global visibility, building brand advocacy amongst new audiences, and creating loyal customers. The Social Media Specialist will collaborate across departments to support and protect our brand, ensuring consistent messaging is maintained. The Social Media Specialist will develop and maintain sound relationships with all stakeholders in the Corporate Communications, Marketing and Brand department, the wider Emirates Group, agencies, and suppliers. They will proactively manage business critical issues as they arise, in collaboration with their Manager and relevant parties.
What you will do:
- Plan and execute the Emirates Flight Catering social media strategy, in conjunction and close collaboration with the Line Manager, as well as specialist teams within the Corporate Communications, Marketing and Brand department.
- Work alongside external agencies and vendors to ensure the Emirates Flight Catering social media strategy is being executed, and agreed initiatives are implemented appropriately.
- Manage the day-to-day social media operations and activities in support of Emirates Flight Catering brands and agreed business objectives.
- Drive visibility and advocacy for the companys major business initiatives and products.
- Develop creative, engaging social media content that communicates key business messages and objectives to relevant audiences.
- Maintain relevance, differentiation, and sustainability of Emirates Flight Catering’s social media presence through content, community, and channel management, as a part of the overall integrated communications mix.
- Maintain and continue to evolve Emirates Flight Catering’s presence on all social media platforms, well as popular industry relevant sites intended to manage advocacy, increase brand awareness, and drive traffic to the Group websites.
- Identify and proactively present social media opportunities as they arise.
- Create materials in support of the social media strategy which improves brand advocacy, enhances our reputation, and builds strong relationships through everyday interactions and conversations.
- Identify and build relationships with prominent personalities, influencers, and industry professionals in an effort to develop them as brand advocates.
- Track and share real-time trends and emerging themes across social media and the wider digital landscape with Line Manager and the broader Public Relations and Social Media team.
- Monitor, measure, and analyse the effectiveness of social media content and initiatives. Generate clear, accurate, and concise performance reports for various stakeholders as required.
- Capture customer and target audience sentiment, attitude, and opinions across social media, and report on these to drive business insights. This includes competitor research and industry benchmarking.
- Establish and maintain positive relationships with key influencers and/or identify Group team members and/or PR managers/PR agencies that could monitor and influence these relationships.
- Be an advocate for social media within the broader Emirates Group. Inform and educate key partners and stakeholders on new developments within the social media and digital landscape, and proactively develop proposals on how these can be integrated into the broader social media strategy to achieve business objectives.
