Marketing Coordinator
Academy College •
Position Type: Permanent
Job Description:
The Marketing Coordinator will be the go-to for research, creation, communication, and implementation of marketing aspects for Academy College. This person should have a go-getter attitude, enjoys juggling multiple projects, has solid communication skills, is both a team and independent player and is not afraid to be challenged.
Primary Responsibilities
- Work with head of marketing on budgeting, monthly campaigns, aggressive market research and tracking progress of efforts.
- Establish and run all social media campaigns including creative content development, production, and tracking campaign progress.
- Track and assess website conversion rates and make changes to website and landing pages to improve performance.
- Identify and implement methods to improve organic search rankings.
- Develop content and drive google adwords rankings.
- Plans, implements and negotiates all print ad campaigns (newspapers and magazines) with external media vendors.
- Excecutes the creative development and trafficking of all print ads with graphics staff.
- Manages all purchase orders and organizes billings from advertising media for sign-off by supervisor and other department heads.
- Coordinates promotional events as well as markets to desired demographic.
- Work in partnership with other departments with advertising projects as assigned.
- Manage all company swag, from creation to inventory.
Job Requirements:
- Bachelors degree
- 2 plus years of experience with increasing responsibility in advertising and marketing.
- Strong written and verbal communication skills, excellent listening skills, and the ability to adjust to the personalities of various partners.
- Strong project management, organization and prioritization skills.
- Ability to multitask with effective resolution management in a fast-paced, growing environment.
- Unwavering attention to detail and the ability to work with multiple deadlines and changing priorities.
- Capable of handling a variety of day-to-day tasks concurrently and developing good working relationships with fellow staff members, vendors and advertising representatives.
Job Ident #:
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