Brand Specialist

The Job - Brand Specialist

The Team 

The Marketing Services team is made up of three functions – Brand, Planning and Content. The combination of these enable world class marketing at easyJet by being a centre of excellence, enabling the local marketing teams across Europe to execute world class activity and by representing the wider marketing team by engaging with other business units.

The Brand team are responsible for developing and executing easyJet’s global brand strategy and platform ‘Get Out There’ across all touchpoints. We lead the relationship with our strategic and creative agency and work closely with them to develop best-in-class campaigns – both brand and sales – and advertising masters. We establish and uphold brand guidelines and standards, including our tone of voice.

Internally we work very closely with the other functions in the Marketing Services Team, as well as with the local marketing teams, PR, Insight, digital, media and commercial functions. We also work with a much wider group to deliver cross functional pan-European plans and assets to the wider business.

What you will be doing

·          You will support the Creative Lead in the codification and evolution of easyJet’s visual and sonic identity, through clear guidelines and templates.

·          As a brand guardian you will ensure all comms are compliant with visual identity guidelines and overarching brand strategy, through consultancy, review and approvals.

·          Collaborate with other departments and deliver training to empower teams as they develop communications, to ensure they adhere to our visual identity, brand strategy and brand licensing agreement and to ensure their own work is compliant with visual identity guidelines.

·          Work closely with the Customer Experience team to ensure all touchpoints, including airport environments, are compliant with our visual identity and brand strategy

·          Co-ordinate the internal brand hub – as a resource for teams to access guidelines, assets and templates

·          Monitor and reply to emails contacting the brand team, and establishing plans to respond to each project/request

·          Be the key point of contact for approvals of all printing and merchandising collateral with Cubiquity.

·          Maintain a clear status list of projects, which is shared with the Creative Lead

What you will need to do this role

·          Proven experience in brand management, and ensuring adherence to visual identity guidelines through review and feedback

·          Experience in delivering training on brand guidelines and standards to enable wider business to ensure communications are compliant

·          The ability to deliver multiple projects concurrently, to a high standard.

·          Great communicator with the ability to get on well and get the best out of people providing clear direction and feedback.

·          Strong understanding of how branding and creative works

·          Natural creative judgement and passion for branding and producing innovative and effective creative.

·          Proactive, independent worker with excellent attention to detail

·          Organised and good at working cross functionally in a matrixed business with multiple stakeholders.

·          Team player, willing to share knowledge and discuss approaches and tactics but also able to work independently 

What you’ll get in return:

In addition to your competitive base salary, you’ll qualify for our company wide bonus scheme which could see you earning up to an additional 20% on top of your base each year. We'll also contribute 5% towards your pension. You'll have access to a variety of share options (BAYE, SAYE, Performance Shares) and life assurance is 4 x your annual salary.

Aside from the financials, we offer an extensive suite of flexible benefits that you can opt in or out of, such as Medical Cover, Dental Cover, Green Car, and Cycle to Work Schemes.

On top of all of that, you’ll get excellent staff travel benefits which includes heavily discounted flights for you and your friends and family, free easyJet Plus membership, and annual vouchers for you to spend on an easyJet holiday!

Working for one of Europe’s very best brands, you’ll be supported by a friendly team and be given great development opportunities. We're in the business of creating unforgettable experiences for our customers around the world, and the same applies for our people and their careers! Working at easyJet can take you anywhere... where do you want to go?

Location & Hours of Work

This full-time role will be based in Luton one to two days a week, London agencies up to one day a week and home and will be 40 hours per week.

About easyJet

Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet.

At easyJet our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.

Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges and supporting each other with our Orange Spirit.

Make a difference with your next role. Make it easyJet.

Apply

Complete your application on our careers site.

We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.

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