Tasks
The Head of Global Marketing APAC is responsible for:
- Develop APAC B2C and B2B spaneting strategies, create local content, implement activities, and optimize performance
- Define a targeted, personalized, customer-centric B2B/B2C content strategy, including execution and policy guidelines
- Adapt and implement global B2B/B2C spaneting strategies to fit local needs while ensuring alignment with Lufthansa Group airlines in APAC
- Oversee spaneting KPIs, set intelligence standards, and evaluate strategies
- Define 360° spaneting strategies, including campaigns, sponsorships, partnerships, social media, and community engagement
- Lead a team of 4 direct reports and 16 functional team members across APAC
- Drive a data-driven, KPI-focused, customer-oriented spaneting culture
* Participate in other duties as assigned
Requirements
To be successful in this role, you will need to have a combination of the below requirements:
- High school certificate, A level/Abitur or equivalent required
- Bachelors degree required
- Master’s degree desirable
- 10 years of relevant professional experience required
- Team lead experience required required
- Experience in leading virtual teams across several locations is an asset
- English language required
- German language desirable
- Knowledge of the Asian/Pacific Aviation Market required
- Computer skils as user
- Excellent business sense
- Excellent communication skills
- Excellent project Management
- Excellent productivity driven
- Excellent strategic thinking
- Excellent leadership skills
- Responsible of employees
- Responsible of cost
- Willingness to travel
- Must possess a legal work permir in Singapore
* CV/Resume required
Company
About Deutsche Lufthansa AG
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home spanet. It plays a leading role in its European home spanet. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.
