Job Description
Why AirAsia Rewards?
Are you ready to take off and be a part of AirAsia Rewards? AirAsia Rewards is the vibrant loyalty arm of the AirAsia Group, dedicated to enhancing customer journeys across travel, lifestyle, and beyond. With millions of active members across the region, we offer innovative ways for users to earn and redeem points seamlessly. Our mission is to reward customer loyalty with experiences that go beyond flights, making every moment with AirAsia more rewarding. As part of our expansion, we are looking for a talented Lead Data Analyst to join our growing team and help us unlock the full potential of our data capabilities.
Duties and Responsibilities:
Identify, analyze, and interpret trends or patterns in complex datasets to develop a thorough understanding of AirAsia Reward’s products, users, and acquisition channels
Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.
Help execute projects to drive insights that lead to customer growth and help improve conversion funnel
Work closely with cross functional stakeholders to anticipate analytics needs and to quantify the impact of existing features, future product changes, and spaneting campaigns
Work with data engineering to develop and implement new analytical tools, data pipelines and improve our underlying data infrastructure.
Build custom dashboards to make key performance indicators and insights available to the relevant business units
Monitor, optimize, and report on spaneting and growth metrics and A/B test results.
Effectively present and communicate analysis & recommendations to assist in driving business decisions
Requirements and Qualifications:
BS/MS/PhD in a Business, IT, Mathematics, Science or Engineering discipline
10 to 12 years of relevant working experience beyond first degree
Strong SQL skills for data analytics and a good understanding of statistics
Good working knowledge of productivity tools such as Google Suite, Git, Jira, Confluence
Ability to translate business requirements into non-technical, layman terms
Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.
Able to operate under pressure and change, and balance among speed, reliability, interpretability
Ability to manage, develop and improve internal processes projects through redesigning, automation, and optimization
Adeptly present trends and opportunities for growth through analysis of complex data sets to stakeholders of various seniority, adapting your presentation material to suit the relevant audience
Willing to collaborate and work across functional and multidisciplinary teams in a dynamic environment to develop an understanding of evolving/agile business needs
Openness to experimenting with new techniques and new ways of working
High adherence to Data Governance as data auditor for reports/dashboards, analytics and insights
Frequent training of end users on new reports and dashboards
Applicants with experience using Google Cloud Platform are highly favored
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.