Marketing Performance Specialist (NJUS)

NetJets •

Columbus, Ohio, United States

Position Type: Permanent

Job Description:

Purpose of Position

The Marketing Performance Specialist will be responsible for data collection, organization, and analytical storytelling of digital marketing campaigns. This role will be a highly influential part of the team-someone that is relied upon for actionable guidance and problem-solving. The Specialist will create, maintain, and interpret reports that empower the Digital Marketing team to make real-time, data-driven decisions that increase campaign effectiveness. The Specialist will also maintain tagging and will be expected to demonstrate a deep understanding of prospect-facing digital channels, most notably SEO/SEM, display, and social media, and relevant regulatory guidelines (CCPA, GDPR, etc.).

Tasks and Responsibilities

Data Collection/Organization
oManage and create new processes for data collection to further drill down into performance insights within the regulatory boundaries, such as GDPR, CCPA, etc.
oManage tagging efforts across domains and oversee agency tagging to maintain regulatory compliance and website performance
oResponsible for identifying new data parameters to collect/track and ensuring data integrity and accuracy of all reports and dashboards
Analytical Storytelling
oDevelop interactive dashboards that showcase the effectiveness of marketing campaigns by establishing and analyzing key performance indicators
oKeep key business stakeholders up to date on current campaigns, not only in relation to performance insights but making suggestions to increase marketing effectiveness, when necessary
oLeverage multiple datasets to create detailed reports and leverage visualizations to best convey insights
oCreate ad-hoc reports to support stakeholder initiatives and inquiries

Education

Bachelor's in Data Analytics or Business

Certifications and Licenses

Years of Experience

4-6 years of experience

Core Competencies

Adaptability

Collaboration

Curiosity

Service-Oriented

Strives For Positive Results

Knowledge, Skills, Abilities and Other (KSAOs)

•Experience with Adobe Analytics, tag management applications, and advanced Microsoft Office knowledge including Excel and PowerPoint is required
•Experience with Salesforce, Google AdWords/SA360, Google Search Console, OneTrust, SQL, and using BI tools, such as Tableau, is desired
•Strong problem-solving and analytical mindset with the ability to transform analysis into actionable recommendations and communicate them in a compelling way
•Strives for positive results and a strong work ethic that values follow-through and accountability; ability to manage multiple projects and timelines simultaneously
•Collaborative, personable, and ability to develop relationships at all levels of the organization
•Strong technical aptitude, including ability and desire to learn new systems, identify process efficiencies and value-added enhancements

Job Ident #: 14092-en_US

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Marketing Performance Specialist (NJUS)

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