The role will lead and elevate the visual identity of our brand across every touchpoint. As the creative force behind our in-house agency, you’ll drive bold, world-class design thinking, ensuring our work is consistent, compelling, and culturally relevant. You’ll lead a team of designers, collaborating closely with copy, production, brand and marketing teams to shape brave, breakthrough creative work.

• Define & elevate the Brand’s Visual Identity – Set the creative vision for design, photography, film, digital, social and beyond.
• Lead & inspire – Manage and mentor a team of designers, and production team members.
• Champion Craft – Push for exceptional execution, from typography and layout to photography and animation.
• Concept & execute – Bring big ideas to life across multi-channel campaigns, from film and digital to social and events.
• Stay ahead of trends – Keep the brand culturally relevant by tapping into emerging trends.
• Own quality & consistency – Ensure every touchpoint reflects the brand’s DNA and maintains the highest creative standards in partnership with other departments.
• Manage, guide, coach and provide informal / formal feedback to the team to ensure continuous development and skills update.
• Participate in developing, implementing and keeping up-to-date brand image guidelines to ensure compliance with communication guidelines and best practices across the organization.
• Manage the planning and implementation of creative projects and materials to timely deliver effective content in line with business requirements and brand image guidelines.

• Bachelors Degree, with a minimum of 7 years of experience in art direction, design or creative leadership, or 7-10 relevant years of experience in art direction, design or creative leadership without degree
• Experience in advertisement or creative agency, preferably in the area of specialization is an advantage.
• Experience in aviation is a plus but not a necessity.
   

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