Director Customer Marketing

As a Director Customer Marketing here at Honeywell Industrial Automation, you will play a strategic leadership role, responsible for driving customer engagement and loyalty through innovative marketing strategies. You will lead a team in developing and executing customer-centric marketing initiatives that align with business objectives. Collaborating closely with cross-functional teams, including sales and product management, you will understand customer needs and develop targeted marketing campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. As the Director of Customer Marketing, you will have a significant impact on driving customer satisfaction, loyalty, and achieving business goals.

You will report directly to our VP Commercial Operations and youll work on a Hybrid work schedule.

In this role, you will impact the company by driving the development and execution of comprehensive marketing strategies that enhance customer acquisition, retention, and satisfaction.

KEY RESPONSIBILITIES

• Lead the development and execution of customer-centric marketing strategies to drive customer engagement and loyalty
• Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns
• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
• Set the strategic direction for customer marketing, aligning it with overall business objectives
• Develop and manage the customer marketing budget, ensuring effective allocation of resources
• Oversee the development and execution of marketing programs, including email campaigns, social media promotions, and customer events
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
• Lead and inspire a team of customer marketing professionals, fostering a culture of innovation and excellence
• Set clear goals and objectives for the team, monitoring progress and providing coaching and feedback for development
• Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
• Collaborate with creative services to develop compelling marketing collateral and assets
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

WE VALUE

• Bachelors degree in Marketing, Business, or a related field
• Masters degree in Marketing or Business Administration (preferred)
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration, as we believe that the best results are achieved through collective effort
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
• Strong problem-solving skills, as we tackle complex challenges and find effective solutions
• Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends, as we aim to be at the cutting edge of customer engagement strategies

ABOUT HONEYWELL

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the worlds most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.

THE BUSINESS UNIT

Honeywell Industrial Automation enables process industry operations, creates world-class sensor technologies, automates supply chains, makes warehouses smarter, and improves worker safety. This combination builds on our core strengths in controls and automation technologies, which in turn allows us to deliver better commercial outcomes for our customers. We enable customers to enhance the safety, sustainability, resiliency, and productivity of their people, plants, and assets.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.