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Loyalty
Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing
Job overview and responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. Once the customers come to the website/ app, we serve them personalized and contextual content such as new information, travel inspiration, offers, etc. to ease their booking and travel journey.
The Digital Marketing & Content team at IKC supports all such initiatives with insights to help strategize campaigns and contextualize content, and analytics to help measure performance across campaigns, offers, content pages. We work closely with stakeholders in the US to bring campaigns and content to life and continuously improve performance with learnings and actionable insights.
- Lead and train a team of analysts to drive business outcomes for Digital Marketing and Content Analytics
- Report on campaign performance for each channel, along with an omni-channel performance view. Provide actionable insights to business stakeholders to optimize returns
- Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
- Create content for and deliver presentations to United leadership and external stakeholders
- Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing & content objectives
- Ensure seamless stakeholder management and keep lines of communication open with all stakeholders
- Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.