The RO Manager (Route Performance) will oversee and conduct route performance reviews from a tactical revenue optimisation perspective, ensure route revenue performance conforms with set revenue objectives, highlight opportunities for revenue growth in the 12-to-18-month timeframe through capacity adjustments and deployment. Review new and weak routes for improvement, highlight flows on these routes requiring focus and address improvement initiatives with market operations and commercial operations stakeholders. Be the primary contact for all route and capacity related dialogue with other stakeholders including other internal RO areas, Commercial Operations and Planning.
The successful candidate will manage mid to short term (12 month) revenue optimisation market strategies, standards and procedures to maximise revenue at acceptable yields and seat factor, utilising PROS OD, pricing and demand management analysis tools. Ensure RO market strategy is formulated in conjunction with the Commercial teams and that it is translated into measurable Key Performance Indicators i.e. market share, point-of- sale OD forecast, yield, seat factor and SLAs. Maximise network traffic flow and revenue through the effective use of the PROS OD system. Ensure RO standards and procedures are defined, communicated, and enforced across all areas of Revenue Optimisation. Ensure all staff are comprehensively trained across all aspects of Revenue Optimisation and staff are developed in line with departmental KPIs.
In this role, you will:
MRO Manager Generic:
- Implement the agreed Revenue Optimisation strategy for Emirates that includes the integration of Origin and Destination management, Pricing and multi-channel sales strategies, revenue targets, yield targets, flight management targets for the assigned regions.
- Evaluate trends in market conditions using information available from various sources, including market intelligence reports relative to competitor activities, political/economic trends/industry development and drive route profitability encompassing optimum cabin/class/point of sale mix.
- Evaluate trends in global aviation landscape using externally published information and through market intelligence from various sources relating to competitor activities, geo-political developments, economic forecasts and market behaviours, in order to drive overall revenue maximisation through aiding informed business decision making in the revenue management domain.
- Plan, develop and implement strategy for HR management and development (including recruitment and selection policy/practices, counselling, training and development, morale and motivation, culture and attitudinal development, performance appraisals and quality management issues.
- Lead and drive management/analysts team ensuring efficient implementation of RO strategies and operational mechanisms. Develop staff through PM (Performance Matters) setting clear objectives to achieve optimal performance. Conduct regular reviews of monthly KPI performance reports to ensure all staff are performance managed to the appropriate levels.
- Ensure Emirates standards and procedures are enforced across all areas of the RO department.
MRO Manager Inventory:
- Direct and implement effective strategies for flight management, including overbooking and class-mix optimisation, in line with RO standards, procedures, and targets.
- Initiate the development of specialised inventory control mechanisms to address complex scenarios and ensure maximum revenue and yield across the network.
- Drive the achievement of Critical Seat Factor Performance targets, ensuring denied boardings remain within acceptable thresholds. Lead the operational team in achieving route-level objectives related to revenue, yield, and profitability.
- Recommend and guide inventory management strategies by analysing traffic patterns and adapting to changing market conditions, with the aim of optimising both revenue and yield across the network. Work closely with the Planning team to support ad-hoc and long-term schedule changes in response to market dynamics.
- Implement measures to minimise revenue leakage and spoilage through effective revenue integrity strategies. Identify opportunities to reduce distribution costs, denied boarding expenses, penalties from misconnections, and meal wastage. Ensure timely seat release processes to maximise availability for high-yield passengers.
- Lead the management of group travel inventory, ensuring all requests are assessed in line with SLAs. Provide strategic direction on seat allocations for tour operators to maximise revenue within this segment.
