Position Summary

The JetBlue Travel Products (JTP) Manager, Marketing is responsible for developing and executing strategic marketing efforts and initiatives in support of the JTP strategy. The Manager is responsible for developing and implementing a marketing plan that will allow JTP to meet its strategic growth objectives on both short- and long-term horizons. The ideal candidate collaborates closely with JetBlue’s Creative and Commercial team to ensure all projects that affect customer interactions with and perception of the JetBlue brand, are on target with the larger organization’s strategy and goals.

Essential Responsibilities

• Create a cohesive marketing plan that supports JTP’s growth plan, product launches etc.
• Responsible for JTP marketing efforts including oversight of strategy to support website awareness of the brand, website traffic, engagement and retention initiatives for JetBlue Vacations and Paisly (including insurance and car rental products).
• Oversee the strategy for and execution of consumer promotions, marketing campaigns and activations to further enhance the brand and drive revenue for JTP.
• Develop, foster and nurture relationships with JetBlue channel counterparts and loyalty team to maximize planning and execution of content in JetBlue channels during promotional and evergreen periods.
• Improve the customer experience in the digital realm managing customer’s interactions with and perception of the JTP brand through all business-to-consumer (B2C) marketing touch points.
• Oversee the development of email campaign strategy and optimize the channel to deliver relevant content and personalization to help elevate the performance of JTP’s campaigns.
• Oversee the JTP website content and optimize the process for updating and managing the digital customer experience.
• Oversee JetBlue Vacations sponsorships and activations; record and analyze results from these initiatives.
• Manage advertising agency partner for all creative campaign production for JetBlue Vacations and Paisly products.
• Determine and report key performance indicators (KPIs) for each program and promotion.
• Build and lead team to execute marketing strategy for JetBlue Vacations and Paisly.
• Oversee a robust A/B testing plan for email and content to maximize performance and continue to optimize.
• Work with the Creative team to collaborate on all projects to ensure complete visibility into timelines and prioritization to deliver on all assets and campaigns.
• Work collaboratively with the Commercial team on promotional offers and involve the Tech team on any new technology as needed to support new offer constructions and customer experiences.
• Develop and maintain Marketing budget.
• Take a significant role in the development of crewmembers to support engagement, overall retention, growth and goal achievement.
• Other duties as assigned.