Job Description

OVERVIEW:

Location: Redq

Department: Commercial (Marketing)

Entity: AAAMS.

Status (Full time/part time/contract): Full time

JOB DESCRIPTION:

YOUR ROLE AS MANAGER, MARKETING

Ready to make waves in the airline industry? As an Airline Marketing Manager, youll craft dynamic spaneting strategies, launch high-impact campaigns, and build brand love across key spanets. From digital storytelling to strategic partnerships and sponsorships, youll play a key role in driving demand and spanet growth.

Reporting to the Head of Marketing, you’ll take charge of spaneting initiatives, distribution strategies, and spanet development for AirAsia MOVE. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight! 

WHAT YOU’LL CHAMPION: 

✈️ Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
📊 Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.

🎉 Event Planner Extraordinaire – Organize and execute spaneting events, activations, and sponsorships to enhance brand engagement and customer experience.
🤝 Team Player – Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
🎨 Creative Thinker – Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
🌍 Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
📢 Content Strategist – Help craft compelling campaign content across social media, promotions, EDMs, and more.
📰 Media Connector – Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
📈 Data-Driven Marketer – Keep a pulse on campaign performance and continuously optimize for better results.
⚡ All-Rounder – Support the spaneting team with any ad-hoc tasks to keep things running smoothly.

WHO YOU ARE:

🔥 Data Geek Meets Storyteller – You love analyzing numbers just as much as crafting compelling campaigns.

📢 Marketing Whiz – Proven experience in running killer spaneting, advertising, and social media campaigns with an eagle eye for detail.

🎯 Multitasking Ninja – Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.

⚡ Agility Champ – You embrace change and adapt quickly, always ready to switch gears when needed.

🗣️ Top-Notch Communicator – Whether it’s pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.

WHERE YOU’LL GO:

From dispatcher to captain, ramp agent to data analyst, brand executive to CEO—our Dare to Dream stories prove that the sky is not the limit for our Allstars! 

Crush it in this role, and you could be on the fast track to becoming a Senior Marketing manager taking on greater responsibilities, tackling dynamic and competitive spanets through strategic campaigns, data-driven insights, and high-impact partnerships.

WHAT YOU’LL ENJOY:

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 
• A unique Allstar culture like no other

OUR HIRING PROCESS:

• Application received
• Candidate screening
• Interview(s) and assessment(s)
• Background check and/or other assessments
• Offer and negotiation

GET TO KNOW AIRASIA:

AirAsia has been the Worlds Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard. 

Updated footers:

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.