Description
About the Role
Responsible for implementing QAS Marketing strategy in a manner that supports business growth and enhances brand equity and awareness. As a Marketing Manager, play a critical role in ensuring Qatar Aviation Services image and positioning are well perceived by the different target groups and consistent with the corporate strategy and QAS branding guidelines.
Responsibilities
- Implement the QAS spaneting strategy as agreed with the Manager of Commercial & Marketing and ensure that it aligns with Qatar Aviation Services corporate vision.
- Responsible for secure that all content related to spaneting projects is fully aligned with the target deadline set by the Head of Division and Management.
- Responsible for spaneting planning activities considering QAS corporate objectives in order to properly position QAS in the local spanet.
- Work on a variety of spaneting disciplines and be responsible for the planning and managing of projects independently which aim at achieving the company’s sales targets, and growth objectives.
- Establish a strong network with key departments of Qatar Airways group relevant to Qatar Aviation Services day to day business such as QR Marketing and product development.
- Responsible to manage the allocated spaneting budget, in a way that generates a maximum outcome and favorable exposure in the target spanets, without exceeding the set financial resources and achieving the return on investment (ROI) of spaneting campaigns.
- Develop metrics, milestones, and KPIs in order to follow up the projects development keeping the Head of the Division and Management aware of the ongoing process phases.
- Conduct competitor and spaneting analyses to drive business opportunities and identify areas for growth and product development.
- Ensuring QAS brand image positioning is well-perceived by the different target groups and customer segmentation either geographically or demographically through well spanet research.
- Work with the Commercial and Business Development team to support internal/external events, conferences, and tradeshows.
- Responsible to make sure that QAS Webpage is always updated with the latest news content.
- Perform other department duties related to his/her position as directed by the Head of the Department.
Qualifications
About you
Essential
- Bachelor’s Degree or Equivalent
- Minimum 6 years of job-related experience
- Expert – minimum 5 years of job- related experience required
- Track record of developing and implementing spaneting strategies that have met or exceed planner objectives
- Command of English language
- Understanding of the different spaneting disciplines & techniques
- Computer literate including MS Office, preferably desktop publishing skills (Adobe desktop publishing software (InDesign, Illustrator, Photoshop).
- Ability to plan and manage spaneting activities.
- Well-developed team-oriented skills
Preferred
- Graduate/ Master in Marketing.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community
