About the role:
Source, nurture, and develop relationships with partners and platform solution providers to maximize business benefits, deliver data-driven results, and high-margin revenue to improve customer experience and build lifetime customer value. The job holder will manage a portfolio of strategic and non-strategic Skywards Partnerships ensuring effective execution to achieve these objectives.
What you will do:
General:
Lead the negotiations with prospective partners to secure additional ancillary revenue for Skywards in line with the endorsed 5-Year Skywards Partnerships business case annual KPIs. Build and develop Business Cases to demonstrate partnership value and ROI with endorsement from the Business Finance Manager (Skywards).
Lead complex work streams with external and internal stakeholders across legal, commercial, systems/IT, finance, product development, and CCMB teams to launch new partnerships and manage existing partners following the Skywards Partnerships Business Process.
Monitor all partnerships through agreed project milestones, monthly revenue targets, and quarterly/monthly review meetings to create strong, successful partnerships and control costs.
Collaborate with partners to manage the combined member portfolio through data analysis and reporting to increase partnership awareness and effectiveness.
Contribute to commercial airline revenue through strategic partnerships by increasing brand exposure to new customers in collaboration with Commercial, Partnership Activations, and CCMB teams.
Manage, coach, develop, and motivate direct reporting staff. Conduct regular performance management reviews ensuring that objectives and development plans are set out and provide regular feedback to team members and management.
Business Development:
Work with the Manager Partnerships (Skywards) to source and explore new strategic and non-strategic partnership opportunities aligned with Skywards Partnerships key strategic priorities.
Manage new opportunities following the Skywards Department PMO process.
Skywards Retail & Lifestyle portfolio:
Source new B2B and B2C partnerships for Skywards retail and lifestyle partnership portfolio, embedding Skywards Miles as a currency in the UAE, strategic markets, and beyond across the Emirates route network.
Explore new and develop existing loyalty solution platforms that allow partners to seamlessly connect to earn and redeem Miles via third-party digital platforms. Seek solutions that support real-time engagement that are built to scale quickly across new markets and evolving technology.
Collaborate with various departments such as Procurement & Logistics, IT, CCMB, etc. to source and deliver best-in-class platform solutions offering a seamless member experience.
Manage the mutual end-to-end user journey, delivering a seamless earn/burn experience to members to increase member engagement and program effectiveness. Work with the Partnerships Activation Team to increase personalization and relevance to Members through data-driven campaigns.
