Company Alaska Airlines
The Team
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.
Role Specific Details
This position is based in Honolulu.
Role Summary
The Social Media Marketing Manager is a subject matter expert of Hawaiian Airlines social media strategy through end-to-end ownership and management. This individual contributor exercises considerable judgement to make decisions in creative development, messaging strategy, cross-functional prioritization, scheduling and implementation. This role is responsible for leveraging our social channels to increase brand, revenue and audience engagement metrics. In addition, this role exercises considerable judgment to make decisions in the design of social marketing campaigns.
Key Duties
Acts as a subject matter expert in planning, executing, and optimizing messages and creative placements across social channels with a 12-month marketing calendar.
With minimal direction from leadership, exercises considerable judgement to make decisions in message creation and placement throughout social channels to drive increases in brand metrics, revenue, and increased engagement.
Makes recommendations to marketing leadership on message priorities based on business needs, historical performance and audience engagement.
Responsible for briefing studio resources, ensuring accuracy of messaging, stakeholder input and approvals.
Accountable for achieving annual social channel goals of growing platform strength including content optimization and engagement.
With minimal direction from leadership, exercises considerable judgement regarding content creation, partnerships.
Creative strategy owner, ensuring all content developed across teams is on trend and optimized for each platform to communicate the right message, to the right audience, at the right time to reach channel performance goals.
Owns strategic content calendar, including content publishing and channel placement recommendations and tradeoffs based on business priorities.
Collaborates with agencies and cross-functional teams to optimize synergies between paid & organic campaigns.
Responsible for setting channel performance goals and building frameworks for accountability, including regular reporting of results and insights across internal teams.
Job-Specific Experience, Education & Skills
Required
4 years of experience in marketing or related area.
Bachelor’s degree with a focus in marketing, communications or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
Strong written communications skills.
Strong decision-making skills.
Self-starter who takes initiative to leverage culturally relevant opportunities.
Ability to articulate the relevant message to consumers in a concise manner.
Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
High school diploma or equivalent is required.
Minimum age of 18.
Must be authorized to work in the U.S.
Preferred
Travel industry experience.
Proficiency with website analytics.
Experience using social analytics platforms.
Job-Specific Leadership Expectations
Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
Salary Range
$86,400 -- $129,600 / year
Salary Details
Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.
Note: We don’t typically hire at the top of the range.
Total Rewards
Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
Free stand-by travel privileges on Alaska Airlines & Horizon Air
Comprehensive well-being programs including medical, dental and vision benefits
Generous 401k match program
Quarterly and annual bonus plans
Generous holiday and paid time off
For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.
FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Requisition Type Management
Apply by 7:00 PM Pacific Time on 12/24/2024
Location Honolulu
Equal Employment Opportunity Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.
Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Horizon Air and any employment offer will be withdrawn.
I: Y - ASMG
Z: Y - FL
L: LI-B
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Job Locations USA-HI-Honolulu
Requisition ID 2024-13521
Category Corporate & Operations
