The Copy Writer is responsible for maintaining highly conversive & engaging copy for Digital and eCommerce channels by producing and publishing first-class written content, securing completeness and homogeneity of product information, and spearheading the implementation of engaging content strategies.

Key Accountabilities include, but are not limited to:

Design, maintain and coordinate/lead implementation of the content plans for the Digital and eCommerce channels, that encompass, among other things, content plans for:

articles/tutorials/advertorials, internal staff shop-related communication, experiential content, etc. to enhance guest engagement and drive business growth.

Create original compelling copy for Digital/eCommerce touchpoints and campaigns to capture the attention of the targeted audience and encourage guests to engage more with the brands.

Harmonize brand and product related copy as per the established specifications; liaise with vendors directly if required ensuring that all communications resonate with the targeted audience while reflecting the core values and personality of the brand.

Work directly in the Content Management System (CMS) and Product Information Management System (PIM) in order to perform copy updates and essential e-merchandising for effective digital merchandising and maintaining a cohesive online presence.

Ensure, where relevant, the best SEO (Search Engine Optimization) practices/ tone of voice are applied to textual content in the area of responsibility to improve the ranking in search results.

Partner with the corporate communications team on adapting storytelling content for public relations and communications needs to enhance brand visibility and audience engagement.

Perform other department duties related to his / her position as directed by the Head of the Department

Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join us as we dare to achieve what’s never been done before.

About you

The successful candidate will have the following:

Bachelor’s Degree or Equivalent

Minimum of 4 years of job-related experience

Job Specific Skills:

Command of English language

Professional agility and ability to both zoom in (e.g. deliver large amounts of copy for online products) and zoom out (e.g. design and lead implementation of an editorial plan for the next 3-6 months)

A strong portfolio showcasing creative writing skills in the above-mentioned areas

A creative and curious mind, an eye for detail, and a captivating storyteller

The ability to work both independently and collaborate as part of a team, handling multiple projects simultaneously

Interfaces with middle management

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.

Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.