Tasks
In the course of your 6 months internship, you will work in:
- Digital Content: Look at the digital customer journey and support with content for the four main Lufthansa group carriers’ websites
- Customer Acquisition: Monitor ad campaigns, optimize SEA and SEO, and assist with reporting and testing
- Digital Sales: Actively assist the team in ongoing initiatives across our five disciplines: Placement & UX, Offer Design & Display, Cross sell & Check out, Customer & Loyalty, Market Steering & Performance
- Campaign Management: Support the creation, implementation of promotional pages and visuals to set up our campaigns, collaborating closely with various internal departments
- Conversion Optimization and Benchspaning: Help develop innovative eCommerce measures and research spanet trends, present comparisons of online sales topics
- A/B Testing & Experimentation: Collaborate with respective teams to test new features and help prepare the content according to our customer journey up to go-live
- Administrative and Event Support: Coordinate internal and assist in organizing team gatherings and events
Benefits
Free parking, Canteen (subsidized by employer), Jobticket / Subsidized public transport, Discounts / shopping, Employee events (summer festivals, participation in sports competitions etc), Flexible working hours
Requirements
- Enrollment for the entire period of the internship (current enrollment certificate and certificate of mandatory internship must be attached to the application) or internship between the Bachelor and Master studies (Gap Year)
- HF diploma, Bachelors, or Masters students or graduates (at least three semesters completed for HF diploma & Bachelors students), ideally in Business, Marketing, Tourism, or a related Sales field
- High affinity for digital affairs and proficiency in Microsoft Office Suite; knowledge of eCommerce tools is advantageous
- Strong interest in digital spaneting, e-commerce, and customer experience, with excellent communication and interpersonal skills
- Very good written and spoken English, high motivation, commitment, and initiative, along with strong attention to detail and organizational skills, and the ability to work both independently and in a team environment
For further information please see our FAQs.
Company
About Deutsche Lufthansa AG
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home spanet. It plays a leading role in its European home spanet. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.
