Principal Architect - AdTech

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job overview and responsibilities

• Exciting opportunity to be a part of a brand new best-in-class product & engineering team to create a new product from the world’s best and largest airline.
• An AdTech architect plays a strategic role in designing and overseeing the implementation of advertising technology solutions
• Responsibilities include creating scalable and efficient architecture, integrating new technologies, and ensuring compatibility with diverse platforms
• This role requires deep expertise in AdTech, a strong understanding of system scalability, and the ability to provide technical leadership for the development team
• Effective communication skills are crucial for collaborating with stakeholders to align technology solutions with business goals
• Provide technical leadership and mentorship to a team of engineers, fostering a culture of innovation and excellence
• Stay abreast of industry trends, emerging technologies, and best practices in AdTech, influencing the continuous improvement of our systems
• Troubleshoot and resolve complex technical issues, ensuring the seamless operation of our ad-serving infrastructure
• Design implementation roadmap and Collaborate with cross-functional teams to define technical requirements and ensure alignment with business objectives
• Analyze all quality attributes such as security, performance, maintainability, scalability, reliability, and cost of a product
• Translate technical project details (e.g., the structure, characteristics, behavior, and other aspects of software) into a language that management and non-technical stakeholders can understand

Required

• Bachelor’s degree
• Information Technology, Software Engineering, Computer Science, or related field
• 8+ years of experience in an information technology solutions architecture role
• Extensive experience in adTech, with a proven track record of designing and implementing large-scale ad delivery systems
• In-depth knowledge of adTech standards and protocols (VAST, VPAID, OpenRTB) and real-time bidding (RTB)
• Proficiency in programming languages such as Python, Java, or C++
• Strong leadership and communication skills, with the ability to collaborate effectively across teams
• Experience with cloud-based services (e.g., AWS, Google Cloud)
• Familiarity with data analytics tools for performance monitoring and optimization
• Previous experience in architecting solutions for programmatic advertising and ad exchanges
• Experience with online user data privacy a plus – including best practices, and Consent / Identity Management tools
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position

Preferred

• Masters degree in Computer Science or Software Engineering

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodationsunited.com to request accommodation.