Job Outline:
Optimise network revenues across all Origins and Destinations through co-ordination of activities within Revenue Optimisation by ensuring Demand, Pricing, Inventory and Analytics’ activities are delivered on time. Continuously monitoring the competitor activity, demand trends and directing the priorities of the assigned markets by ensuring pricing structures are reflected within the demand forecasting process. Develop and maintain expertise around revenue management principals and techniques.
JOB ACCOUNTABILITIES LINKED TO OBJECTIVE AREAS
• To achieve revenue related objective of the department using pricing, inventory, pricing distribution, revenue systems and analytics tools as per set timelines
• Provide continuous feedback to RO standards and procedures and keep the standard operating procedures up to date in addition to compliance by RO Market Operations team, Pricing Distribution, Inventory and Revenue Steering & Standards
• Continuously review the practice, procedures of the function to improve efficiency and cost saving; communicate all business requirements to the line manager, RO Standards and Procedures team and RO systems team to ensure operational requirements are delivered
• Provide expert advice and guidance to the end users and head office departments by answering queries, undertaking investigations and identifying areas of improvement
• Conduct and analyse all quality control process on tactical fare activity to ensure fare products are pricing as per the commercial intent. Proactively communicate and resolve any errors ensuring areas of concerns are clearly identified and solutions are delivered
PRICING DISTRIBUTION
• Manage and prioritise all market fare work packages for distribution for the allocated regions. Ensure workload is reviewed and any potential bottlenecks within the workflow process are identified and communicated with the Pricing Analysts and Pricing Managers
• Initiate and communicate all business requirements to the RO Standards and Procedures team and the RO systems team to ensure operational requirements are delivered and make recommendations where required
• Conduct and analyse all quality control process on tactical fare activity to ensure fare products are pricing as per the commercial intent
• Manage and guide the teams to ensure departmental SLAs are reached ensuring all SLAs are reviewed by both the Market Operations team and the RO Services teams
MARKET OPERATIONS
• Proactively develop, manage and maintain a calendar and schedule of promotional and annual pricing and demand activities for the allocated region.
• Collaborate with the S/MROs in planning fare package renewal/repositioning, holidays and special events demand influences and demand forecast adjustments
• Manage and monitor competitor activity and analysis through pricing and demand forecasting systems
• Provide detailed analysis of market fare price position for the periodic review of strategic fare ladders and ensure EK fares are positioned competitively.
REVENUE OPERATIONS
• Monitor flights on the EK Network within the operational window of 72 hrs prior to departure and identify critical flights with potential for denied boarding
• Facilitate pre-transferring passengers on critical flights and action aircraft swaps, closures, and configuration changes
• Liaise with Reservations Services team to reaccommodate disrupted passengers
• Produce comparative analysis and reports of no-shows, denied boarding and point of sale bookings
REVENUE SYSTEMS & ANALYTICS
• Revamp system parameters to enhance the performance of the optimisation systems and forecast accuracy
• Update Group parameters and set up autopilot rules based on requirements to increase the efficiency of Groups Management
• Assist and support Systems and Analytics Managers in data analytics for various what-if scenarios, business contingencies, and impact analyses and reacting to unanticipated business conditions
• Develop, document test cases, and conduct detailed Business User Acceptance testing
REVENUE INTEGRITY
• Set up and monitor PNR checks - duplicate bookings, redundant itinerary and O & D violations
• Identify inventory abuse by agencies on EK inventory and coordinate with Revenue Accounts team to raise Agency Debit Memos and follow-up of debit memos to recover the lost revenue.
• Collaborate with stakeholders to analyse and create optimised processes to setup Ticket Time Limit requirements for Individual as well as Groups for each POS/Region/Channel/Market segment
• Analyse business requirements for in-house projects, exception checks and RI analytics for system upgrades, changes and service requests
RESERVATION SERVICES
• Supervise, prioritise and delegate daily activities and report exceptions to the Duty Manager for the given shift by ensuring that the respective sections handle all accountable areas.
• Load the winter and summer schedule into MARS twice a year and handle all schedule change notices throughout the year. Ensure these are updated related to all Code Share flights and that code share partners are in synch.
• Action all upgrades and downgrades of aircraft, codeshare PNL/ADL from partner airline that were rejected for manual handling by the robotics process. Check for all Aircraft Types/Class Configuration and timings based on the Engineering Telex for flights departing in 48hrs.
